ZUNO FRUIT TEAS
WHO?
Briefbox
CATEGORY
Branding and Visual Identity Design
SOFTWARES USED
Procreate, Adobe Illustrator Adobe Photoshop
AT A GLANCE
ZUNO Fruit Teas set out to reinvent how fruit tea is seen, shaking off its reputation as a “grown-up drink” and making it feel bold, fun, and relevant for younger audiences. By avoiding photography and focusing on bright illustrations, the identity builds a distinctive visual world that feels like an invitation to join a lifestyle that’s fresh, youthful, and full of personality.
AT A GLANCE
ZUNO Fruit Teas set out to reinvent how fruit tea is seen, shaking off its reputation as a “grown-up drink” and making it feel bold, fun, and relevant for younger audiences. By avoiding photography and focusing on bright illustrations, the identity builds a distinctive visual world that feels like an invitation to join a lifestyle that’s fresh, youthful, and full of personality.
THE BRIEF
- Rebrand fruit tea to appeal to a younger audience
- Break the stereotype of fruit tea as an “older generation” drink
- Create a fun, playful, and youthful visual identity
- Explore bold illustrations and pattern work for packaging
- Avoid photography to keep the brand purely graphic-led
DEFINING THE BRAND
CORE PRINCIPLES
- Youthful energy
- Playful visuals
- Bold design choices to stand out on the shelf
- Approachable identity that feels friendly and inclusive
TARGET AUDIENCE
- Young adults (18–30) looking for fresh, modern
beverage choices
- Health-conscious individuals
- Trend-aware consumers drawn to bold, playful brands
- People seeking everyday rituals that feel fun, not traditional
The moodboard has with vibrant colors, bold patterns, and playful illustrations, captured the fresh, youthful energy at the core of the brand. It emphasizes fun and approachability, steering away from traditional tea branding to create something modern, lively, and unmistakably eye-catching.
