MIXED UP DRINKS CO.
WHO?
Briefbox
CATEGORY
Branding and Visual Identity Design
SOFTWARES USED
Adobe Illustrator Adobe Photoshop
AT A GLANCE
Mixed Up Drinks Co. is expanding from alcoholic drinks into a new range of non-alcoholic canned cocktails. The brand’s mission is to disrupt drinking culture with bold flavour and no booze. They wanted a fresh, modern identity that captures fun, inclusivity, and premium quality while standing out on shelf. The brief was to create a bold visual system that reflects their purpose and connects with a socially active, design-conscious audience.
THE CHALLENGE
- Differentiate non-alcoholic line from alcoholic range
- Stand out in a crowded, heritage-driven market
- Build strong shelf appeal to attract attention
- Create a bold yet premium visual identity
- Capture fun, social energy without alcohol cues
- Establish clarity and recognition as a non-alcoholic product
DEFINING THE BRAND
CORE PRINCIPLES
- Great Times
- Good People
- Always Share
- Better Together
TARGET AUDIENCE
- Urban and socially active people
- Gen Z and Millennials
- Health conscious social drinkers
- Sober curious and moderation-focused
- Seek premium experiences without hangovers
- Style aware and design-conscious people
The mood board captures the brand’s energy which is, bold, playful, and modern, with an urban edge. It set the visual foundation for colour, typography, and imagery that reflect inclusivity and fun
Bold, minimal packaging with colour shifting logos
and clean typography
makes each flavour
instantly recognizable.
A confident, modern look that disrupts the shelf and reflects the brand’s values.