LOCALI-TEA

WHO?

College project

SOFTWARES USED

Figma, Adobe Illustrator

INSTAGRAM

BEHANCE

WHAT’S NEXT STARTS HERE

Get in touch at vedikaatwork@gmail.com

VEDIKA KAPUR

AT A GLANCE

Locali-tea is an all-in-one social platform designed for India. It reduces digital fatigue, organizes notifications intelligently, and brings cultural belonging back into online interactions. With multi-location feeds, regional language support, and a calm interface, the app helps users stay connected to every place and community they call home.

AT A GLANCE

Locali-tea is an all-in-one social platform designed for India. It reduces digital fatigue, organizes notifications intelligently, and brings cultural belonging back into online interactions. With multi-location feeds, regional language support, and a calm interface, the app helps users stay connected to every place and community they call home.

DESIGN PROCESS

Discover

Define

Design

Deliver

DISCOVER

THE CONTEXT: INDIA'S DIGITAL REALITY

India’s digital world is loud, fast-paced, and fragmented. People jump between multiple apps, juggle endless groups, and scroll through algorithm driven feeds that rarely feel personal or familiar.

THE PROBLEM: DISCONNECT AND OVERWHELM

Users feel overwhelmed by constant notifications and fragmented platforms, often missing what truly matters. There’s also a growing disconnect from hometowns, languages, and local culture. People want relevance, simplicity, and emotional closeness; but no existing platform offers culture, community, and calm in one unified space.

THE OPPORTUNITY: A NEW KIND OF SOCIAL SPACE

I decided to take the opportunity to design a social platform that feels familiar, emotionally grounding, and genuinely useful in everyday Indian life. Users could have one space that respects their time, honors their identity, and connects them to things they care about.
By blending cultural relevance with smarter notification control, multi-location identity, and regional content, the goal was to bring calm, clarity, and meaningful connection back into everyday digital interactions.

DEFINE

GOOGLE FORM SURVEY

The survey showed that young digital users strongly value culturally relevant

and personalized online experiences,

yet still feel underserved in that space.

Many respondents expressed a desire

for platforms that reflect their culture, language, and daily context, highlighting

a clear gap for a meaningful, local-first digital environment.

INTERVIEWS

I took 10 interviews and I learned that users don’t just feel overwhelmed by digital noise, they feel emotionally disconnected and unseen online. Across age groups, people expressed a strong need for calmer platforms that reflect their real lives, cultural identity, and local communities rather than curated perfection.

EMPATHY MAPPING

I made empathy maps pre and post primary research, it made me understand that users feel overwhelmed by constant digital noise and fragmented interactions, leading to fatigue, comparison, and a lack of meaningful online connection.

They strongly desire authenticity, cultural familiarity, and a simpler space where relevant content and important communication are easy to find.

Click here to see other frameworks explored

OTHER FRAMEWORKS EXPLORED

I also used other frameworks like affinity mapping and MoScoW, these helped me organize scattered insights into clear themes, making it easier to see what users actually struggled with and helped me prioritize those needs realistically, so I focused on what was essential first without overloading the app.